NEW YORK, Nov. 28, 2022 /PRNewswire/ -- According to Technavio, the global toys and games market size is projected to grow by USD 70.12 million from 2022 to 2027. The market is estimated to grow at a CAGR of 8.1% during the forecast period. Moreover, the growth momentum will accelerate. North America held the largest share of the global market in 2022, and the market in the region is estimated to witness an incremental growth of 31%.

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Global Toys and Games Market - Parent Market Analysis

Technavio categorizes the global toys and games market as a part of the leisure products market, which covers a variety of categories, including sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games. This report has extensively covered external factors that will influence the parent market growth during the forecast period. 

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Global Toys and Games Market - Five Forces

The global toys and games market is fragmented, and the five forces analysis covers –

• Bargaining Power of Buyers
• Threat of New Entrants
• Threat of Rivalry
• Bargaining Power of Suppliers
• Threat of Substitutes
• Interpretation of Porter's Five Forces model helps to strategize the business, for entire details - buy report!
   

Global Toys and Games Market – Customer Landscape  

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on the penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Toys and Games Market - Segmentation Assessment

Segment Overview

Technavio has segmented the market based on product, distribution channel, and region.

• The activity and ride-on toys segment will grow at the highest rate during the forecast period. These toys mainly include outdoor, sport, and model vehicle toys, such as frisbees, hula hoops, and twisters. They are used for recreation, sports, fitness, and juggling. Model vehicle toys are intended for children aged two years and above. Ride-on toys help in improving the mobility of infants.

Geography Overview

By geography, the toys and games market is segmented into North America, Europe, APAC, South America, and the Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global toys and games market.

• North America held 31% of the global toys and games market in 2022. The market in the region is estimated to grow at the fastest pace during the forecast period owing to the increasing demand for premium toys, the rising spending capacity of consumers, and the presence of several prominent vendors.

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Global Toys and Games Market – Market Dynamics

Key factors driving market growth

• The growth of the middle-class population and the increasing disposable incomes are driving the toys and games market growth. 
• In recent years, rapid urbanization and increasing purchasing power have led to changes in lifestyles of consumers in countries such as Russia, China, and India.
• As a result, the demand for toys and games from organized multi-brand retail stores has increased, which is helping vendors to earn higher revenues.   

Recent trends influencing the market

• The emergence of three-dimensional (3D) printing is a key trend in the toys and games market.
• 3D printers are expected to become highly affordable over the coming years.
• Many licensors, such as Sesame Workshop and Hasbro, are offering licenses to 3D printing companies by providing access to specific assets.
• Market players are introducing 3D printing tools for building and modifying toys at home.
• Such innovations are expected to propel the growth of the market during the forecast period. 

Major challenges hindering market growth

• The seasonal demand and the short life of merchandise and collectibles may challenge the toys and games market growth.
• Retailers need to plan merchandise procurement based on demand forecasts. However, the demand is highly prone to changing consumer needs, which compels manufacturers to extend or drop product categories or lines regularly.
• The merchandise manufacturing industry is highly fragmented, and retailers have a wide range of vendors, which makes merchandise procurement more challenging.
• Retailers pre-stock most of the merchandise to stay ahead of competitors. However, they may end up with dead stock.
• Such factors will negatively impact the revenue of the toys and games market.

Drivers, Trends, and Challenges are the factors of market dynamics, which state about consequences and sustainability of the businesses. Find some insights from a free sample report!
 

What are the key data covered in this toys and games market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the toys and games market between 2023 and 2027
• Precise estimation of the size of the toys and games market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the toys and games market industry across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of toys and games market vendors

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Related Reports:

• The toys market size in Europe is projected to grow by USD 8.75 billion with a CAGR of 4.77% between 2021 to 2026. The market is segmented by product (activity toys and accessories, soft toys and accessories, outdoor and vehicle toys, games and puzzles, and others), distribution channel (specialty stores, e-retailers, hypermarkets, and department stores), and geography (UK, France, Germany, Italy, and Rest of Europe).
• The construction toys market size is projected to grow by USD 1.23 billion with a CAGR of 2.79% between 2021 to 2026. The market is segmented by distribution channel (offline and online) and geography (North America, Europe, APAC, South America, and the Middle East and Africa). 

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Table of Contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global toys and games market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global toys and games market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Activity and ride-on toys - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Activity and ride-on toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Activity and ride-on toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Activity and ride-on toys - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Activity and ride-on toys - Year-over-year growth 2022-2027 (%)

• 6.4 Infant and pre-school toys - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Infant and pre-school toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Infant and pre-school toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Infant and pre-school toys - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Infant and pre-school toys - Year-over-year growth 2022-2027 (%)

• 6.5 Games and puzzles - Market size and forecast 2022-2027
• Exhibit 42: Chart on Games and puzzles - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Games and puzzles - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Games and puzzles - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Games and puzzles - Year-over-year growth 2022-2027 (%)

• 6.6 Plush toys - Market size and forecast 2022-2027
• Exhibit 46: Chart on Plush toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Plush toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Plush toys - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Plush toys - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Product 
• Exhibit 54: Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 55: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 56: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 57: Chart on Comparison by Distribution Channel
• Exhibit 58: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027
• Exhibit 59: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 63: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 67: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Germany - Market size and forecast 2022-2027
• Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.10 China - Market size and forecast 2022-2027
• Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 India - Market size and forecast 2022-2027
• Exhibit 109: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 4M Industrial Development Ltd. 
• Exhibit 120: 4M Industrial Development Ltd. - Overview
• Exhibit 121: 4M Industrial Development Ltd. - Product / Service
• Exhibit 122: 4M Industrial Development Ltd. - Key offerings

• 12.4 Atlas Games 
• Exhibit 123: Atlas Games - Overview
• Exhibit 124: Atlas Games - Product / Service
• Exhibit 125: Atlas Games - Key offerings

• 12.5 Clementoni Spa 
• Exhibit 126: Clementoni Spa - Overview
• Exhibit 127: Clementoni Spa - Product / Service
• Exhibit 128: Clementoni Spa - Key offerings

• 12.6 Franckh Kosmos Verlags GmbH and Co. KG
• Exhibit 129: Franckh Kosmos Verlags GmbH and Co. KG - Overview
• Exhibit 130: Franckh Kosmos Verlags GmbH and Co. KG - Product / Service
• Exhibit 131: Franckh Kosmos Verlags GmbH and Co. KG - Key offerings

• 12.7 Goliath Games LLC 
• Exhibit 132: Goliath Games LLC - Overview
• Exhibit 133: Goliath Games LLC - Product / Service
• Exhibit 134: Goliath Games LLC - Key offerings

• 12.8 Hasbro Inc. 
• Exhibit 135: Hasbro Inc. - Overview
• Exhibit 136: Hasbro Inc. - Business segments
• Exhibit 137: Hasbro Inc. - Key news
• Exhibit 138: Hasbro Inc. - Key offerings
• Exhibit 139: Hasbro Inc. - Segment focus

• 12.9 JAKKS Pacific Inc. 
• Exhibit 140: JAKKS Pacific Inc. - Overview
• Exhibit 141: JAKKS Pacific Inc. - Business segments
• Exhibit 142: JAKKS Pacific Inc. - Key offerings
• Exhibit 143: JAKKS Pacific Inc. - Segment focus

• 12.10 Kids2 Inc. 
• Exhibit 144: Kids2 Inc. - Overview
• Exhibit 145: Kids2 Inc. - Product / Service
• Exhibit 146: Kids2 Inc. - Key offerings

• 12.11 LEGO System AS 
• Exhibit 147: LEGO System AS - Overview
• Exhibit 148: LEGO System AS - Product / Service
• Exhibit 149: LEGO System AS - Key news
• Exhibit 150: LEGO System AS - Key offerings

• 12.12 Mattel Inc. 
• Exhibit 151: Mattel Inc. - Overview
• Exhibit 152: Mattel Inc. - Business segments
• Exhibit 153: Mattel Inc. - Key news
• Exhibit 154: Mattel Inc. - Key offerings
• Exhibit 155: Mattel Inc. - Segment focus

• 12.13 MGA Entertainment Inc. 
• Exhibit 156: MGA Entertainment Inc. - Overview
• Exhibit 157: MGA Entertainment Inc. - Product / Service
• Exhibit 158: MGA Entertainment Inc. - Key offerings

• 12.14 Playmates Holdings Ltd. 
• Exhibit 159: Playmates Holdings Ltd. - Overview
• Exhibit 160: Playmates Holdings Ltd. - Business segments
• Exhibit 161: Playmates Holdings Ltd. - Key offerings
• Exhibit 162: Playmates Holdings Ltd. - Segment focus

• 12.15 Ravensburger AG 
• Exhibit 163: Ravensburger AG - Overview
• Exhibit 164: Ravensburger AG - Product / Service
• Exhibit 165: Ravensburger AG - Key offerings

• 12.16 TOMY Co. Ltd. 
• Exhibit 166: TOMY Co. Ltd. - Overview
• Exhibit 167: TOMY Co. Ltd. - Business segments
• Exhibit 168: TOMY Co. Ltd. - Key offerings
• Exhibit 169: TOMY Co. Ltd. - Segment focus

• 12.17 VTech Holdings Ltd. 
• Exhibit 170: VTech Holdings Ltd. - Overview
• Exhibit 171: VTech Holdings Ltd. - Business segments
• Exhibit 172: VTech Holdings Ltd. - Key offerings
• Exhibit 173: VTech Holdings Ltd. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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